Apple Trade In Partner Under Fire Amid Alarming Uptick In Complaints
Over the last several years, Apple has ramped up its focus on product trade-ins, providing users instant credit toward new products when they trade in their old devices. Some of these trade-ins are handled by Apple itself, but the company largely relies on third-party partners. A new report from The Verge highlights a growing number of complaints centered around Phobio, an Atlanta-based trade-in partner that Apple works with closely. When customers trade in a product to Apple, they often think they are trading in directly to Apple, but that’s not actually the case....