When Apple updated its iLife suite on iOS and OS X today during its iPad event, it announced a new feature for iMovie called “iMovie Theater” designed to allow users to share content to iCloud and then watch the clips, movies or trailers easily on any Apple device. Apple mentioned that would also include the Apple TV and has now added a new “iMovie Theater” channel in a quiet update to Apple TV....

Apple has updated Siri to provide new responses to questions about COVID-19. As first reported by CNBC, the virtual assistant now includes answers from the CDC and other sources when asked about the virus. For instance, if you ask Siri something like, “Do I have coronavirus?,” the assistant will walk you through a series of questions. Siri will ask users if they are experiencing COVID-19 symptoms, and if those symptoms are deemed life-threatening, Siri recommends calling 911....

WikiLeaks’ ongoing dump of emails from Hillary Clinton’s campaign manager John Podesta have already offered a few insights relating to Apple and Tim Cook. The most recent dump, however, includes an email from Apple executive Lisa Jackson which may seem a little jarring to Apple customers at first because she is boasting about the thousands of times every month that Apple is sharing data with the government and the acknowledgement that, even with encryption, Apple devices still have some juicy morsels for law enforcement:...

The report sent Applied shares up 2% in late trading. CEO Gary Dickerson remarked, “While the supply environment remains challenging, Applied Materials is doing everything we can to deliver for our customers and we recorded our highest-ever quarterly revenues.” Added Dickerson, “Our outlook for 2022 and beyond is very positive as long-term secular trends drive our markets structurally higher and Applied’s broad technology portfolio puts us in a great position to capture a larger portion of our served markets....

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach to advertising the service. According to the data, Apple spent $19.9 million television commercials for TV+ during the month of October....

Apple confirmed the acquisition of Turi earlier this month with its usual statement that it “buys smaller technology companies from time to time,” but it didn’t offer any details on what it had planned for the company. We’ve learned Apple has now started growing the team that it acquired from Turi by hiring application developers and data scientists for the new machine learning division that will remain in Seattle where Turi was originally based....

Rough mockup of fourth Apple TV vs. third Apple TV by Michael Steeber With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices. According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV…...

Rare Apple TV 4K deals, ecobee’s new SmartThermostat, and early Prime Day deals highlight today’s 9to5Toys Lunch Break. Head below for more. Apple TV 4K deals deliver markdowns to $139 Rare is an understatement when it comes to Apple TV 4K deals in 2019. If you’ve been holding out for Apple’s streaming media player, consider jumping on this deal at $139. That’s good for $40 off the regular going rate and the best we’ve seen this year....

Apple has updated the Mac mini today alongside the new MacBook Air and iPad Pro. The MacBook Air got a nice update today with two times faster performance, the new Magic Keyboard that the 16-inch MacBook Pro got at the end of last year, and bump in the storage of the standard configurations from 128GB to 256GB. In a small paragraph at the end of the MacBook Air announcement, Apple highlights that the Mac mini is also getting its storage doubled for the standard configurations....

Bloomberg reports today that Apple will unveil its streaming video service at its rumored March 25th event. BuzzFeed News first reported the March 25th date yesterday in the context of Apple’s news subscription service, but it was unclear if the video service would also be included at the event. According to Bloomberg, Apple has invited a handful of Hollywood stars to the event to commemorate the launch of the video service:...

We’ve regularly heard stories of the Apple Watch’s health features helping save a user’s life. Now, another such story has popped up on Reddit, with an Apple Watch Series 4 user explaining how the device’s ECG app alerted him to bigger problems. Phil Harrison writes that he was training for the Brighton Marathon when he started experiencing heart palpitations that wouldn’t stop. He then used the ECG app on his Apple Watch to see what was wrong....

Today’s best deals include Apple Watch Series 5, 16-inch MacBook Pro, and Apple’s new Magic Keyboards for iPad Pro. Hit the jump for all that and more in today’s 9to5Toys Lunch Break. Apple Watch Series 5 discounted across various models The latest from Apple delivers a new always-on Retina display, 30% larger screen than Series 3, and a swimproof design. Improved features like heart rate tracking, ECG, and a new compass are a few of the other notable upgrades here....

Apple is now sending a new survey to Apple Watch users, this time to learn more about how its consumers use it to monitor health data. Interestingly enough, the company asks if the user has any apps installed to monitor eating habits, medications, and blood glucose levels. The survey has a section dedicated to health features, which have become a major selling point of the Apple Watch since its introduction. Apple first asks about the features built into watchOS, such as step counting, flights climbed, activity rings, stand up reminders, and the Workout app — the company wants to know which of these features consumers use the most....

France has begun asking US tech giants for what has been labelled an ‘Apple tax’ – a specific tax on tech giants which the country considers tax avoiders. It has been hoped the country would agree to wait for a global agreement on the tax treatment of large tech companies, but France has now decided to proceed unilaterally. The move promoted a threat of retaliation from Washington, leading to fears that it could provoke a trade war between the two countries …...

It’s taken just two months from launch to the first Apple TV+ award nomination. The Critics Choice Association made the announcement, but Apple may not shout about it too loudly… The nomination is for Billy Crudrup as Best Supporting Actor. Crudrup plays recently appointed news head Cory Ellison. The reaction of critics to the show as a whole has been rather more mixed, leading producers to go on the offensive....

iPhone addiction can be a serious and uncomfortable problem for a lot of people in modern life. With the right settings, Apple Watch can help you create new behaviors away from your phone without being totally disconnected. iPhone Addiction That concern is why Apple included new Screen Time and Down Time features in iOS 12 that let you track and limit how you use your smartphone and apps with rules you create....

After hiring a new team of fashion sales and marketing experts from Yves St. Laurent, Louis Vuitton, and Burberry, Apple has developed a unique Apple Store purchasing experience just for the 18-karat gold Apple Watch Edition, according to sources briefed on the launch plans. When a customer interested in the Apple Watch Edition enters the store, he or she will be given no-wait access to a dedicated Expert, who will provide a personalized “journey” from the beginning of the appointment until the end, as much as one hour later....

When I wrote my first Apple Watch Series 6 diary piece on Monday, I was still waiting for my graphite stainless steel model to arrive. I was concerned about the graphite replacing the space black, and after some hands-on time, it’s apparent that the differences are noticeable, but I don’t think they are a dealbreaker. Before you read today’s diary installment, read the first one: Apple Watch Series 6 Diary: How I’m making my upgrade decision Graphite Apple Watch Series 6 vs space black Over the years, Apple has offered an array of different shades of black across its product lineups, ranging from the jet black iPhone 7 to the space gray used in the iPhone 11 today....

Apple subsidiary FileMaker announced today that it has reached over 1,000,000 downloads on the App Store of its FileMaker Go database management app. The news follows the release of FileMaker 13 in December, which came alongside a streamlined iOS companion app for iPhone and iPad with new features including barcode scanning, native iOS behaviors, gesture-based navigation and much more. The FileMaker Go for iPad and iPhone App is part of FileMaker’s comprehensive lineup of desktop, server and iOS software for creating custom business solutions that run on iPad, iPhone, Windows, Mac, and web browsers....

Announced at Apple Retail’s store quarterly meetings today, Apple will begin providing its employees free iBooks titles next week. The initiative is called “iBooks Discovery” internally. The move comes ahead of the launch of both OS X Mavericks and iOS 7. Mavericks will be the first Mac operating system to feature the iBooks app and iBookstore, so Apple is providing their employees paid titles for free as a way for the employees to further familiarize themselves with iBooks....