http://www.youtube.com/watch?v=nhwhnEe7CjE Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence....

Apple has released the Apple TV app on many different platforms, and is adding Sony and Vizio smart TVs later this summer, but the exact feature compatibility varies widely across each version of the TV app. This week, the Apple TV app for LG smart TVs has addressed one of its shortcomings. The TV app for LG smart TVs can now play back content with complete sound fidelity thanks to the addition of Dolby Atmos audio support....

Over the last month, there’s been some controversy between Apple and iOS developers who make parental control apps that use mobile device management (MDM). Most recently, Apple said it was only going to allow parental control apps that didn’t use MDM, but now “in limited cases” it will let developers use the solution. At the end of April, Apple’s Phil Schiller made the announcement about the company cutting off developers of parental control apps that use MDM....

Apple today has made the Apple Watch available to potential customers in Malaysia. All three tiers of the device are available, including the Sport, stainless steel, and Apple Watch Edition. As usual, the prices are tiered between each level with 38mm and 42mm variants being available. The Apple Watch Sport starts at RM 1,599 for the 38mm model and increases to RM 1,849 for the 42mm variant. The stainless steel model starts at RM 2,499 for the 38mm model and increases to RM 2,749 for the 42mm model, both with a sport band....

Apple has reversed a prior policy requiring iPad purchasers to pay with a credit or debit card at Apple Retail Stores. The company reversed the policy after coverage from KGO San Francisco’s consumer reporter after Diane Campbell was turned away from a San Francisco Apple Store when she tried to pay cash for her iPhone. Apple senior vice president of retail Ron Johnson told KGO, “We heard about this, you know… we all would love people like Diane [Campbell] to get an iPad, so I called her up and she was very excited and we’re actually on our way to deliver an iPad to her house....

Apple Stores are reportedly putting new repair policies in place. French publication iGen (translated) reports that the company is allowing iPhones with third-party batteries to be worked on by Apple’s Geniuses. Up until now, Apple has typically refused to repair or work on iPhones with non-original components like batteries. Here’s how one Apple employee described the previous policy to iGen: But as of February 28th, iGen says Apple Stores have adopted a different policy and have been repairing iPhones with third-party batteries for customers....

Apple has started a new iPhone advertising campaign centered around potential switchers who currently use Android or other platforms. Apple highlights superior performance, camera quality, privacy, and other factors in appealing to potential new iPhone customers. The ad campaign currently includes five short clips seen below that compare the iPhone experience through music, speed, photos, and more. Apple has also revamped its apple.com/switch microsite alongside the new campaign to turn Android users into iPhone owners....

Apple and UCLA are teaming up on a new three-year study to understand how factors including sleep, physical activity, heart rate, and daily routines can play a role in depression and anxiety. As first reported by CNBC, UCLA will use data collected by iPhone, Apple Watch, and the Beddit sleep tracker. The study begins this week. UCLA made the announcement today, explaining that 150 participants have been recruited from among UCLA Health patients....

Apple is in the process of leasing a 40,000-square-foot office space in the Kaufman building in New York City, located at 100-104 Fifth Avenue, reports New York Post. It will be the company’s first-ever executive office in the city, another indication of Apple’s growing influence in the world and booming business. Business Insider notes that the gadget king already leased a 10,000 square-foot space of the Kaufman building in January of 2011 for its ailingmobile advertising group....

Earlier this month we reported that Apple had changed its developer marketing guidelines after years of only allowing images of the black iPhone in marketing material. Since Apple’s new lineup of iPhones features a number of new colors for the device for the first time, we noted that Apple tweaked its guidelines to allow other colors of the device, including white and certain iPhone 5c colors. Now, Apple has updated its guidelines once again, this time specifically excluding the gold iPhone 5s from the list of colors allowed in photography and video marketing material (via MacRumors):...

Apple has updated Final Cut and Logic Studio, issuing its Pro Applications Update 2010-02. The update offers improved versions of Final Cut Pro 7, Motion 4, Color 1.5, Compressor 3.5 and Qmaster 3.5, but most changes affect Final Cut Pro. Real time compatibility with Sony XDCAM HD422 Log and Transfer compatibility with Sony NXCAM SD. Control-G not closing the correct gap in the Timeline under the playhead. Closed captioning data is now preserved when outputting to AJA Io HD with Print to Tape/Video....

Interesting: it seems the first big deal component Apple may manufacture with its newly-licensed LiquidMetal alloys (beyond that SIM card remover shipped with iPhone before) isn’t the body or the antenna — it’s the battery! Cult Of Mac has the story, explaining a published fuel cell patent which uses Liquidmetal as part of the internal component of a fuel cell. The patent “describes “amorphous alloy” collector plates for fuel cells, an electrochemical battery that uses hydrogen to generate electricity....

Apple just reported record earnings for Q2 2021, but the company is also warning of supply shortages affecting the Mac and iPad lineups. Speaking to analysts during Apple’s earnings call, CEO Tim Cook explained that Apple did not see supply constraints in Q2, but that will change for Q3. As for how Apple avoided supply constraints in Q2 2021, despite an industry-wide chip shortage and record demand for iPad and Mac, Cook explained:...

After missing the annual Thanksgiving and New Year events, Apple is kicking off its first Apple Watch Activity Challenge in 2019 early next month. Apple’s February Activity Challenge will kick off February 8th and run through Valentine’s Day. The challenge rules will echo last year’s event, but the reward will be updated including new animating sticker designs. Apple Watch customers should be alerted on February 7th, and the challenge will be offered globally for all customers....

The Apple Watch has already been seen on a variety of celebrity wrists, including Pharrell, Kanye West, Beyonce, and Katy Perry. Politicians Jeb Bush and Newt Gingrich were also recently pictured wearing Apple Watch. Now, however, Apple Watch has made its music video debut thanks to Wiz Khalifa. The popular rapper released a new track called “The Game” recently and in the video for it, seen below, Khalifa is clearly wearing an Apple Watch with a white sport band...

UPDATE: Congrats to our winner Corbin Miller! There’s still time to enter our Apple Watch Series 4 giveaway courtesy of Volta and the company’s latest magnetic Lightning/USB-C/micro-USB charging cable! You can also get 10% off the Volta 2.0 magnetic charging cable for a limited time: Get 10% off the Volta 2.0 magnetic charge cable with promo code 9to5TAKE10 at checkout. Enter the Apple Watch giveaway below and check out our recent video hands-on with the Volta cable:...

The Link Bracelet band for Apple Watch is unique in the collection because you can actually take it apart to add and remove segments of the full bracelet to change the size. The new Space Black Link Bracelet Kit lets you buy six extra links for $49 that you can add onto the watch to extend the total length of the Space Black Link bracelet by 40mm, better fitting larger arms....

MagSafe on iPhone 12 makes possible magnetic wireless charging and new categories of innovative accessories. To showcase the technology, Apple has created interactive displays for Apple Stores around the world. The new MagSafe Avenue displays a collection of iPhone 12 Silicone and Clear cases with MagSafe, each attached to a demo iPhone mounted on the display. A screen in the center of the Avenue highlights how cases and accessories can easily be combined and swapped....

But wait, it gets funnier! The way Apple has to admit that Samsung’s Galaxy tablets are not in infringement of Apple’s copyright is just incredible. Apple will have to mea culpa itself via its website, as well as newspapers and magazines. According to this Bloomberg report, Judge Colin Birss ordered that Apple post a notice on its UK home page, as well as to buy space in magazines and newspapers — the Financial Times, Daily Mail, Guardian Mobile magazine and T3....

If a new report from Apple’s supply chain is anything to go by, Apple plans on shipping some five million iPad 2 units during the month of July. According to a brief report by DigiTimes, the company has placed orders for five million touch sensors specifically aimed for its second-generation tablet: The fact that Apple also shipped five million iPad 2 units last month indicates healthy demand following the supply and product transition issues in the previous quarter....